Find the budget settings throttling your Ad Grants account

Step 1: What the $329 daily figure actually limits

Read the $329 figure as an account-level ceiling before you change a single campaign.

Google's Ad Grants budget page puts the grant at $10,000 USD per month, equivalent to $329 per day. The figure caps the whole account, not each campaign, and Google calls it a ceiling on spend rather than an amount the account will reach.

Spend below the cap doesn't prove your campaigns or keywords have failed. A campaign never spends more than the daily budget you gave it, so check the budget fields first. By the last station you'll have every campaign budget written down, a total to set against the account limit, and a list of the campaigns their own budget is holding back.

Step 2: Read every campaign budget off the Campaigns page

List each campaign's average daily budget from the Budget column and add the column up.

The number you need sits on the Campaigns page. To change an existing campaign's budget, Google Ads documentation says to find the campaign, use the Budget column, click the pencil icon, and enter a new average daily budget. You read the current figure off that same column.

1. Open the Campaigns page and read the Budget column Write down the average daily budget shown against each enabled campaign, including the ones nobody has touched since launch.
2. Add the column up One total for the account. You compare it against $329 at the next station.

You usually build the throttle at campaign creation, when you type in a custom daily budget. Google's Ad Grants setup guidance says: "You'll have 329 USD per day to use across all of your campaigns." That reads as an allowance to split, and dividing 329 by the number of campaigns looks like the obvious move.

Step 3: Campaign budgets are allowed to add up to more than $329

Compare your total against $329 and raise every campaign you cut down to a fraction of it.

Put your total next to $329. If it comes to a fraction of that figure, your own settings cap the account long before Google's limit applies.

Google's Ad Grants budget page states that campaign budgets can technically sum to more than $329, that the account is not charged for grant overspend, and that it will not spend more than the grant's daily cap from Ad Grants funding.

1. Raise the starved campaigns Use the pencil icon in the Budget column. Give each campaign an average daily budget it could plausibly use on a strong day, not its share of a divided 329.
2. Let the total sit above $329 Ad Grants funding stops at the cap either way.
3. Write the new total down The closing station reuses it.

The setting most often left wrong. Dividing $329 by the number of campaigns and typing the result into each one. The 329 USD per day is an allowance across all of your campaigns, and the cap applies to the account. A campaign holding a sixth of it cannot spend more than that sixth, even on a day when nothing else is spending.

Step 4: Find the campaigns marked Limited by budget

Check the status on every campaign and note each one showing Limited by budget.

Google Ads labels the throttle. A campaign marked limited by budget shows its ads less often than it could, because Google reduces ad appearances so the budget does not deplete too quickly.

1. Read the status on each campaign Note every campaign carrying Limited by budget against the daily budget you wrote down at station 02. A campaign showing that status on a fraction of $329 is one to raise.
2. Come back to the status after the change The label tells you the raised budget took effect, without waiting a month for the spend figure.

Step 5: Check whether a shared budget is helping or misconfiguring the account

Open each shared budget and confirm every campaign in it uses the same portfolio bid strategy.

A shared budget lets unused budget move to a campaign that can use it. Google Ads illustrates it with two campaigns sharing $100 per day: if one can only spend $40, the unused portion can be reallocated to the other campaign. Check the bid strategies attached to the shared budget before you trust it, because that is where the setting breaks.

1. Open the shared budget List every campaign attached to it.
2. Compare the bid strategies Every campaign in the same shared budget should use the same portfolio bid strategy. Google says to remove the shared budget if the strategies don't match.
3. Read the bid strategy status A mismatch can show as a Misconfigured bid strategy status on the campaign.

Step 6: Re-check your targets after any budget change

Re-check the Target CPA or Target ROAS on every budget-limited campaign whose budget you raised.

Google says changes to target-based bid strategies began rolling out globally on 17 August 2026 for campaigns that are Limited by budget, and that budget-limited campaigns using Target CPA or Target ROAS should perform more consistently toward the target you set, including after budget changes. Behaviour you remember from earlier in the year may no longer describe your account.

1. List the campaigns you changed Every campaign whose budget you raised at station 03.
2. Open the bid strategy on each one Note whether it uses Target CPA or Target ROAS, and what the target is set to.
3. Watch the target, not only the spend Google describes the rollout's effect as consistency toward that target, so re-read the target field once the new budget has had time to run.

Step 7: The monthly check that keeps the budgets honest

Re-total the Budget column and re-scan for Limited by budget whenever a campaign is added or paused.

1. Re-total the Budget column Do it after any campaign is added or paused, and keep the total next to the previous month's figure.
2. Re-scan the statuses Note any campaign that has picked up Limited by budget since the last check, and any that has dropped it.
3. Judge the month on conversions Ask what the account converted before asking how far its spend sat below the cap.

Google's Ad Grants FAQ states there is no requirement to spend the full $10,000 each month to keep the grant. Aim for a month of relevant traffic and recorded conversions on budgets you are no longer capping yourself.

One number, applied in the right place

The $329 figure caps the account as a whole, and Google describes it as a ceiling rather than an amount the account will reach. Split it across campaigns and each one inherits a fraction of that ceiling. The Budget column, your own total, the Limited by budget status and the shared budget hold every setting this check touches, and all four sit on screens already open in your account.

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