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RESOURCES · BLOG

Grant knowledge, plainly written.

Eligibility, compliance, measurement — the things worth understanding about the grant, without the jargon.

INDEX · 21 ENTRIES
N°04Group working in a cozy cafe with laptops and coffee mugs on a shared table.RESULTS

Find the budget settings throttling your Ad Grants account

A seven-station check of the Budget column, the account total, the Limited by budget status and shared budgets, run inside your own Google Ads account.
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N°05Warm ambient lighting in a workspace with a laptop and a table lamp creating a cozy atmosphere.RESULTS

Your Ad Grants campaign says Eligible and has no impressions

Eight stations, all of them screens inside your own Google Ads account, ending with the one result that belongs with Google support.
READ →
N°06Person browsing the web on a MacBook at a wooden desk with a smartphone.GETTING STARTED

Your Ad Grants rejection says the same thing every time

Repeated rejection wording is a standard reason list, so the next submission has to carry your own audit against Google's published website policy.
READ →
N°07Professional businessman on a call while working on a laptop in a trendy office.COMPLIANCE

Google is removing the campaign-level language setting from Search

A dated Google change, read surface by surface, for an account running parallel campaigns in two languages.
READ →
N°08A man with facial hair types on a laptop at a modern office desk with a city view.GETTING STARTED

How long to wait before you resubmit a stalled Ad Grants application

Google's published review windows, two dated 2026 Help Community threads, and the three deadlines nobody published, set side by side so you can date your own wait.
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N°09Business person reviewing analytics and charts at a modern office desk.COMPLIANCE

Google is upgrading Search campaigns to AI Max this month

The campaign-level broad match setting nobody has touched since setup is the one being upgraded this month, and the search terms report is where you find out.
READ →
N°10A man in a brown sweater works from home at a desk with a laptop near a window.DIGITAL

What answer engines publish about getting your pages cited

Google, OpenAI, Microsoft and Bing each publish what they require and what they report, and two of those things are settings you can read this afternoon.
READ →
N°11Business professional analyzing bar chart on tablet in office setting, highlighting data insights.COMPLIANCE

Mark one action Primary and keep the rest Secondary

Four criteria decide whether a tracked action should steer the bidding in your Ad Grants account or sit quietly in the report.
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N°12Business person reviewing analytics and charts at a modern office desk.DIGITAL

What to check before a GA4 answer goes in the board pack

Google publishes the freshness, attribution, thresholding and storage rules that decide whether a one-line GA4 answer is safe to read to trustees.
READ →
N°13Businesswoman using laptop in a bright office setting, focused on her tasks.COMPLIANCE

Four places to check in your Ad Grants account after AI Max

A station-by-station check of the broad match setting, the asset report, Final URL expansion, the budget alert and the two numbers Google grades the account on.
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N°14A business analyst reviews a colorful bar chart and documents at a desk, indicating data analysis.RESULTS

Reading the Search terms and ad combinations view on a grant account

A level-by-level walk down the reporting chain that shows which matches and landing pages AI Max chose inside your Search campaigns, and which control acts on each one.
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N°15Business person reviewing analytics and charts at a modern office desk.DIGITAL

Audit what AI answers say about your organisation

Seven stations inside Search Console, Bing Webmaster Tools, your robots.txt and your analytics, each ending in a figure or setting you can write down.
READ →
N°16Person browsing the web on a MacBook at a wooden desk with a smartphone.GETTING STARTED

Six places to check when activation keeps failing on website policy

Six independent causes behind one website policy refusal, each written as what you would see on your own site and what to change before the next submission.
READ →
N°17High angle of crop female photographer sitting at table with laptop and printed photoshoot while working remotelyCOMPLIANCE

Audit the language signals in your multilingual grant account

Seven checks on the screens you already use, for an account serving two language communities after the campaign language setting was removed.
READ →
N°18Elderly man in focus using smartphone camera outdoors, capturing memories in monochrome candid shot.DIGITAL

What Search Console's Web: multimodal rows can and cannot tell you

Camera-based searches now have their own row in the Performance report, and the row names pages rather than queries or photographs.
READ →
N°19Two professionals collaborating in an office setting with a laptop and documents.COMPLIANCE

Plan a Performance Max test against the rules Google publishes

Six beliefs about running Performance Max on a grant account, each set against the Google page that actually states the rule.
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N°20A focused businessman working on his laptop in a bright, modern office.DIGITAL

Get your year-end Meta ads delivering before 27 October

A seven-station check for the person building the November appeal: which ads fall in Meta's social issue category, and what the reported October dates require of them.
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N°21Professional analyzing data infographics on a laptop at an office desk, featuring documents and a pen.DIGITAL

Your help pages lost traffic during the spam update: diagnose before you delete

Six causes produce one falling clicks line, and five of the six are settled by reading a report rather than removing a page.
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N°22A business professional in a brown suit analyzes printed reports at a desk with a computer.COMPLIANCE

After a Google Ads API release, check the version your reporting calls

Four dated changes since June, and the two views that tell you whether your grant reporting is broken or just shorter.
READ →
N°23From above of laptop with computer monitor and keypad with smartphone in room with candle and lamp lightDIGITAL

What the Shorts originality push changes about reposting your TikTok

Three of the loudest rules about reposting TikToks to Shorts have no YouTube page behind them, and the wording that is published points somewhere else.
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N°24Two professionals working diligently on laptops in a modern office setup, capturing productivity and teamwork.DIGITAL

Four retrieval controls and one public record to check on your nonprofit

A seven-station check of the retrieval controls on your property and the facts a public record holds about your organization.
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Seven paths through Google Ad Grants. Find yours.

The free quiz asks about your organization, your website, and where the grant stands today. It then names the path that fits: a straight launch, website work first, a stuck application to unblock, an active account to improve, a suspended one to assess, a self-managed route, or groundwork before any of it.

Your plan arrives by email.

Discover your Google Grants path