RESOURCES · BLOG
Grant knowledge, plainly written.
Eligibility, compliance, measurement — the things worth understanding about the grant, without the jargon.
INDEX · 21 ENTRIES
N°04
RESULTS
RESULTS
GETTING STARTED
COMPLIANCE
GETTING STARTED
COMPLIANCE
DIGITAL
COMPLIANCE
DIGITAL
COMPLIANCE
RESULTS
DIGITAL
GETTING STARTED
COMPLIANCE
DIGITAL
COMPLIANCE
DIGITAL
DIGITAL
COMPLIANCE
DIGITAL
DIGITAL
RESULTSFind the budget settings throttling your Ad Grants account
A seven-station check of the Budget column, the account total, the Limited by budget status and shared budgets, run inside your own Google Ads account.N°05
RESULTSYour Ad Grants campaign says Eligible and has no impressions
Eight stations, all of them screens inside your own Google Ads account, ending with the one result that belongs with Google support.N°06
GETTING STARTEDYour Ad Grants rejection says the same thing every time
Repeated rejection wording is a standard reason list, so the next submission has to carry your own audit against Google's published website policy.N°07
COMPLIANCEGoogle is removing the campaign-level language setting from Search
A dated Google change, read surface by surface, for an account running parallel campaigns in two languages.N°08
GETTING STARTEDHow long to wait before you resubmit a stalled Ad Grants application
Google's published review windows, two dated 2026 Help Community threads, and the three deadlines nobody published, set side by side so you can date your own wait.N°09
COMPLIANCEGoogle is upgrading Search campaigns to AI Max this month
The campaign-level broad match setting nobody has touched since setup is the one being upgraded this month, and the search terms report is where you find out.N°10
DIGITALWhat answer engines publish about getting your pages cited
Google, OpenAI, Microsoft and Bing each publish what they require and what they report, and two of those things are settings you can read this afternoon.N°11
COMPLIANCEMark one action Primary and keep the rest Secondary
Four criteria decide whether a tracked action should steer the bidding in your Ad Grants account or sit quietly in the report.N°12
DIGITALWhat to check before a GA4 answer goes in the board pack
Google publishes the freshness, attribution, thresholding and storage rules that decide whether a one-line GA4 answer is safe to read to trustees.N°13
COMPLIANCEFour places to check in your Ad Grants account after AI Max
A station-by-station check of the broad match setting, the asset report, Final URL expansion, the budget alert and the two numbers Google grades the account on.N°14
RESULTSReading the Search terms and ad combinations view on a grant account
A level-by-level walk down the reporting chain that shows which matches and landing pages AI Max chose inside your Search campaigns, and which control acts on each one.N°15
DIGITALAudit what AI answers say about your organisation
Seven stations inside Search Console, Bing Webmaster Tools, your robots.txt and your analytics, each ending in a figure or setting you can write down.N°16
GETTING STARTEDSix places to check when activation keeps failing on website policy
Six independent causes behind one website policy refusal, each written as what you would see on your own site and what to change before the next submission.N°17
COMPLIANCEAudit the language signals in your multilingual grant account
Seven checks on the screens you already use, for an account serving two language communities after the campaign language setting was removed.N°18
DIGITALWhat Search Console's Web: multimodal rows can and cannot tell you
Camera-based searches now have their own row in the Performance report, and the row names pages rather than queries or photographs.N°19
COMPLIANCEPlan a Performance Max test against the rules Google publishes
Six beliefs about running Performance Max on a grant account, each set against the Google page that actually states the rule.N°20
DIGITALGet your year-end Meta ads delivering before 27 October
A seven-station check for the person building the November appeal: which ads fall in Meta's social issue category, and what the reported October dates require of them.N°21
DIGITALYour help pages lost traffic during the spam update: diagnose before you delete
Six causes produce one falling clicks line, and five of the six are settled by reading a report rather than removing a page.N°22
COMPLIANCEAfter a Google Ads API release, check the version your reporting calls
Four dated changes since June, and the two views that tell you whether your grant reporting is broken or just shorter.N°23
DIGITALWhat the Shorts originality push changes about reposting your TikTok
Three of the loudest rules about reposting TikToks to Shorts have no YouTube page behind them, and the wording that is published points somewhere else.N°24
DIGITALFour retrieval controls and one public record to check on your nonprofit
A seven-station check of the retrieval controls on your property and the facts a public record holds about your organization.Seven paths through Google Ad Grants. Find yours.
The free quiz asks about your organization, your website, and where the grant stands today. It then names the path that fits: a straight launch, website work first, a stuck application to unblock, an active account to improve, a suspended one to assess, a self-managed route, or groundwork before any of it.
Your plan arrives by email.
Discover your Google Grants path