Every question we get, on the record.

A Google program that gives eligible nonprofits up to $10,000 per month of in-kind Google Search advertising. The budget is Google's money, spent in Google's search auction. It is not a cash grant, it cannot be saved up, and it comes with policy requirements the account has to keep meeting.

No. Google alone decides approval, and AdGranted never promises it. The promise is financial risk reduction: if Google doesn't approve your grant, you receive a full refund of everything paid for Launch.

They enter the same auction, generally behind paid accounts: a real limitation, stated upfront. It matters less than it sounds: the searches that serve a nonprofit's mission are rarely the ones businesses pay for, and the strategy work exists to find exactly those.

No. Nothing lands in your bank account. The grant is in-kind advertising credit that can only be spent inside Google Search, through your own Ad Grants account, on ads for your own mission. If the account runs no ads in a month, nothing is spent and nothing is owed to anyone. The value only exists as advertising.

No. The advertising limit is $10,000 per month, which Google expresses as a $329 daily budget equivalent, and whatever is not spent simply expires. That is worth knowing before anyone builds a plan around saving it up for a campaign push: there is nothing to save.

Not as ordinary video or banner campaigns. Google's setup guide says Ad Grants Search campaigns are eligible only for Search inventory, and tells you to switch off the Display Network and search partners. Grant accounts can also run Performance Max, but Google says those campaigns "may not be eligible to serve on all inventory" and publishes no list of where they do run. If video or banner advertising matters to you, budget for it separately. The heart of the grant is still the searches your future supporters already type.

A coupon is a one-off promotional credit on a paid account: you spend it, it burns down, it ends. The grant is a monthly advertising allowance for eligible nonprofits: the allowance resets each month rather than running down, it is restricted to Search, and it carries policy requirements a coupon never has. Nobody hands you a code to redeem.

There is no expiry date printed on it and no renewal form to file. It continues for as long as your organization stays eligible and the account keeps meeting Google's policy requirements, including the annual program survey, which Google treats as a compliance action rather than a marketing email. Failing to complete required program actions can lead to deactivation, so that is not a mail to filter away.

It means the value arrives as the thing itself (ad placements) rather than as money you could spend on something else. Google carries the cost of the clicks; nobody invoices your organization for them. Your finance team will see a spend figure inside the Google Ads account, and it is worth saying plainly: that figure is a record of advertising delivered, not a bill anyone will send.

The requirements are the catch. Google charges nothing for the grant and asks for nothing back, but the account has to keep meeting the program policies every month (mission-relevant keywords and ads, working conversion tracking, an account-level click-through rate floor), and Google can deactivate an account that drifts away from them. That is the real price, and it is paid in attention rather than money.

Google does. Every click on a grant ad is charged against the grant, never to your organization: there is no card being debited for ad spend and no month that ends in a bill. Google does ask for a payments profile on the account during setup even though the grant is not charged to you, which trips people up: it is an access step, not a payment step.

It is how Google expresses the same limit day by day: the $10,000 monthly advertising limit works out to a $329 daily budget equivalent, and that is the ceiling the account can be configured to spend in one day. So a single unusually busy day cannot absorb a whole month of budget, and the figure is a limit, not a target anyone expects the account to hit.

Treat it as a ceiling, not an entitlement. Google states the limit is not a promise that the account will spend the full amount, and what an account actually spends depends on how many people search for what your organization does, and on the auction it competes in. AdGranted will not chase the number by bidding on geographies or keywords with nothing to do with your mission: compliance and mission relevance come first.

Yes. The grant account and a paid Google Ads account are separate accounts, and plenty of nonprofits run both. The grant account carries the program requirements; a paid account carries none of them, so the two stay apart rather than merging. Which keywords belong in which is a strategy question worth settling deliberately. AdGranted works on the grant account only; paid advertising is not something we take on.

Anything that is not your own mission. Ads and keywords have to reflect the nonprofit's own programs and services, the destination has to be a website your organization owns or controls, and geographic targeting has to match where you genuinely operate. Standard Google Ads policies apply on top of the program rules. It is not a general advertising budget, and it cannot be lent to a partner organization.

Google Ad Grants has run for many years, long enough to be a settled part of how nonprofits advertise, not a pilot. Google could still change the rules, or the program itself, and we will not pretend otherwise: nobody can promise that Google's policies stay as they are today. What we can do is build the account against the requirements as they currently stand, and say so plainly when they move.

It covers the charitable-status half of the test, and it is the half most organizations pass. Google also requires validation through its nonprofit verification partner, a website you own or control that meets the program policy, and that you are not one of the excluded organization types. Google decides eligibility, not AdGranted. What you get first is an honest read before you commit.

Google runs Ad Grants in a long list of countries and that list changes, so no number is quoted here: a stale count is worse than no count. Check the current list on Google for Nonprofits for your country, or tell us where you are registered and we will check it as the first thing we do.

Whatever your own country recognizes as charitable or nonprofit registration: a charity-commission number, a CRA or ACNC registration, gemeinnützig status for a German e.V., a Dutch stichting with ANBI status. Google publishes a qualifying registration requirement country by country and those requirements are not interchangeable; nobody should reason from one country's rules to another's. AdGranted checks the current requirement for your country of registration before you commit.

Generally no: schools, colleges, universities and academic institutions are one of the categories Google excludes, and it is the exclusion that surprises the most applicants. The exception that matters is structural: a separately registered charitable or philanthropic arm, such as a university foundation or a school trust with its own registration, is assessed as its own organization rather than ruled out by what it is attached to. Google's current wording is where that line actually sits.

Usually not: hospitals, medical groups and healthcare providers sit in an excluded category alongside government bodies and academic institutions. The same structural exception applies: a hospital's separately registered charitable foundation is assessed on its own footing rather than being ruled out by association. Where a case is genuinely ambiguous we escalate it, and Google makes the final call either way.

No. Government entities and organizations controlled by government are excluded, including bodies that feel charitable in everything but their legal status: municipal agencies, public authorities, state-run services. A separately registered charitable foundation attached to a public body is a different question and is assessed as its own entity. Being government-funded is not the same as being government-controlled, and it is control that decides this one.

Often yes, and the test is the one every applicant faces: whether the organization holds the qualifying charitable registration Google requires in your country. Faith organizations are not among the categories we check as excluded: those are government bodies, healthcare organizations and academic institutions. Some countries do attach specific conditions to religious bodies, so confirm it against Google's current documentation for your country rather than take it from a page like this one.

The registration test usually settles it before the interesting part: most countries do not grant charitable or nonprofit registration to a party, a campaign vehicle, or a body whose purpose is lobbying, and without that registration there is nothing for Google to verify. Advocacy organizations that do hold proper charitable status are common in the program. Where a case sits on the line we escalate it and check Google's current requirements for your country rather than guess.

No: no size test, no staff count, no revenue floor, and no advertising budget you have to bring with you. A two-person organization with a registration number and a working website is in the same position as one with fifty staff. AdGranted also declines to invent thresholds of its own: any number quoted to you comes from Google's published requirements, or it does not get quoted.

Yes: an all-volunteer organization stands on the same footing as any other, because the test is your registration status, not your payroll. One practical consequence: verification confirms that the person applying is genuinely connected to the organization, and where there is no employment contract to point at, a volunteer agreement, board minutes or a signed confirmation of your role does the same job. Have one of those to hand before you apply.

There is no universal list, and anyone who hands you one is guessing. What gets requested depends on your country, your organization, and how much can already be confirmed from public registers: commonly proof of nonprofit status (a registration certificate, a register extract, a tax-exemption confirmation) and, where your connection to the organization cannot be confirmed, something like bylaws, board minutes, or an employment or volunteer letter. AdGranted tells you which are likely in your case and has them ready before applying.

Not Google directly. Google currently routes the application to a nonprofit validation partner (Goodstack at the time of writing), which checks two separate things: that the organization is what it says it is, and that you personally are connected to it. It works from public registers, your website, the email addresses involved, and any documents it asks for. Partners and their checks change, so treat the name as current rather than permanent.

Not by itself: plenty of organizations trade under a short public name and hold a longer registered one. It becomes a problem when nothing connects the two, because verification works by matching what you declare against public registers and against your own site. The cheap fix is to put the registered name and registration number in your footer or on an about page before we apply, and to give us both names at the start.

No. Google requires the nonprofit to own the site its ads point to, meaning genuine administrative control over the content, the structure and the technical settings. A page on a partner's site, a fiscal sponsor's website, or a hosted profile you cannot administer will not carry the account. A developer or volunteer holding the login is fine, as long as the organization can actually get at it when it needs to.

Yes, more than people expect. The person applying is verified as an individual connected to the organization, so it should be someone with the authority to apply, who can reach the relevant inboxes throughout, and whose link to you can be evidenced if asked. A board member, a director or a named staff member is the straightforward choice; an outside consultant applying in their own name is the version that stalls. AdGranted guides the submission; the organization makes it.

Strongly preferred, not strictly required: a personal address does not automatically block an application, but an organizational one makes confirming your connection to the nonprofit considerably easier. The address published on your website matters just as much: verification may write to it to confirm that you are who you say you are, so it has to be live, monitored and under your control before we apply. Watch the spam folder while it runs.

Sometimes, and we decide case by case after looking at why it was suspended. If we take it on, it is the full €850, excl. VAT, with no discounted recovery rate. Reinstatement is never promised, because that is Google's call and nobody can promise it honestly. What you get is a straight assessment before you pay.

Sometimes, and it is one of the harder calls. Google applies country-specific rules to sponsored, group-exempt, chapter and umbrella structures, and the arrangement by itself makes you neither eligible nor ineligible. What decides it is which entity holds the qualifying registration and which entity controls the website the ads point to. AdGranted works through the actual structure before you commit, and escalates rather than guesses where it stays unclear.

There is no waiting period and no track-record requirement: if the registration is complete and recognized, you can apply. The practical snag for young organizations is that public registers lag, so if verification cannot find you yet, expect to supply the registration certificate yourself. A new website is usually the harder gate: thin content, not organizational age, is what stops most first-year applicants.

The entity that holds the qualifying registration and controls the website is the one that applies, and it is assessed on its own footing rather than on the parent's. Chapters, branches, subsidiaries and recently merged entities are all looked at this way, and the structure alone settles nothing in either direction. Where two entities each hold their own registration and run their own site, they are two cases, and with AdGranted, two separate engagements.

Yes, and we take previously rejected organizations case by case. What we ask in return is full disclosure at the start: every earlier Google for Nonprofits or Ad Grants application, the reason given, any account you have held, and any suspension or deactivation. An old rejection does not automatically make you ineligible. But one you keep to yourself wastes the next attempt, because nobody can fix a problem they have not been told about.

Partly. Google for Nonprofits approval settles the organization question, which is the slower half, but it is not Ad Grants approval: Ad Grants is a separate application and a separate decision that sits on top of it. Your website still has to meet the program's requirements, and that is where organizations with Google for Nonprofits already in hand most often stall. It does help: the verification work is behind you.

No. It is the full €850, excl. VAT. Getting approved is one part of what Launch covers; the campaign build, the keyword and ad work, conversion tracking, the dashboard and 30 days of stabilization are all still ahead of you, and that is where most of the hours go. What you save is calendar time, because the application stage is already behind you.

No. Google decides, and AdGranted never dresses its read up as Google's decision. What we do first is an eligibility review that tells you whether you appear eligible, appear ineligible, or sit in genuine uncertainty, and you get that answer before the expensive work starts. Separately, we can decline an organization we do not believe we can serve well; that is a commercial judgment of ours, and we say so plainly rather than record it as a Google failure.

Because Google runs two programs. Google for Nonprofits verifies your organization: you submit that one, with our guidance, because it needs your documents and a legal representative of the organization. Ad Grants is the advertising program that sits on top of it, and we handle that application for you. Approval on the first does not mean approval on the second.

You submit the Google for Nonprofits request from your organization's own Google account, because Google requires the organization to make its own declarations. AdGranted prepares the information, writes the instructions, and sits on a screen share while you do it if that is easier. The Ad Grants application afterwards is ours to handle. AdGranted guides the organization through Google's forms and never impersonates it.

Google passes the nonprofits request to its verification partner, Goodstack, which checks two separate things: that the organization is a real, registered nonprofit, and that the person applying really belongs to it. The second check is what stalls people. The request often lands in a spam folder, or goes to the address published on your website rather than to the applicant, so nobody replies and the whole application simply sits there.

Evidence of nonprofit status (a registration certificate, a charity-register extract, tax-exemption confirmation or the local equivalent), plus your legal name, registered address, and registration or tax identifier. If the verifier cannot confirm that the applicant belongs to the organization, it may also ask for bylaws, board minutes, or an employment or volunteer confirmation letter. The exact list varies by country and by case, so we prepare you for the likely ones rather than hand you a fixed checklist.

Someone authorized to act for the organization has to make the declarations in the organization's own name, accept Google's terms, and stay reachable while verification runs. That person does not have to do anything technical, and it is not automatically your director: it has to be someone legitimately associated with the nonprofit who can confirm the organizational facts and open the relevant inboxes.

Your organization does. They go to the Google account used to apply, and verification may also reach the contact address published on your website. That is why both get confirmed live and monitored before anything is submitted, junk folders included. Forward whatever arrives to us the same day. Some requests have a clock on them, and we cannot act on a message we never see.

Yes, and some organizations should: the application costs nothing and Google publishes its requirements. What you would be buying from us is everything around it: the eligibility and website review done before you apply rather than after Google refuses, the corrections when questions come back, and an account structured to the program rules from the first day. If you would rather do it alone, we would rather say so than sell you something you do not need.

Approval and activation are two different moments. Google approves the Ad Grants request; then the account has to be switched on and made usable: confirming the correct administrator email, completing the account-access steps Google asks for, and recording the right Customer ID. Google also requires a payments-profile step even though a grant account is never charged through it. Campaign build starts only once the live account is in hand.

A dedicated Ad Grants account tied to your Google for Nonprofits administrator, not an ordinary paid Google Ads account, and the two are easy to mix up. AdGranted confirms which one is the grant account and records its Customer ID before a single campaign is built in it. Your organization keeps at least one direct administrator; we work through a linked manager account and are never the only party able to administer it.

No date is promised, and you should be wary of anyone who promises one: the review is Google's process and its timing is outside our control. AdGranted's own work targets roughly seven business days; everything after that is Google's clock. You get a straight answer on where the application stands rather than a guess at when it lands.

No. The review runs at Google's pace and there is no queue to jump. What we can do is keep the case clean so it does not bounce back: complete and consistent information the first time, replies to verification requests within a day, and a follow-up through a Google support route where one exists. The delay we can actually remove is the delay an incomplete application causes.

If the decision is final and no reasonable correction route is left, Launch ends and everything paid for it comes back, the base fee plus any add-on setup fees you paid, issued within 30 calendar days. That is financial risk reduction, not an approval guarantee: we cannot make Google approve anyone, so we carry the commercial risk of the answer instead of asking you to.

There is no fixed cap. While the same underlying case still looks reasonably capable of approval and you are cooperating with the corrections, ordinary resubmissions stay part of Launch. What is outside it: reinstating a suspended account, formal disputes, a materially different organization or domain, and sending the same thing back in without fixing whatever Google flagged.

Not necessarily. Every rejection gets classified first as correctable or final. Correctable covers the ordinary cases (a document the verifier could not accept, a mismatch between your public register entry and your website, a verification request nobody answered), and the case goes back in once that is fixed. It is final when the underlying eligibility problem cannot be resolved or further resubmission stops being reasonable, and then the refund applies.

In our experience they are administrative rather than exotic: the verifier cannot confirm the applicant belongs to the organization, the legal name or address does not match the public register, a verification email went unanswered, or the site does not meet Google's website policy. That is precisely why the eligibility and website reviews happen before we apply, not after a refusal.

If a Google policy change lands before campaign build and leaves your organization or your website unable to proceed, that is a qualifying full-refund event and everything paid for Launch comes back. If the change only means more work, we do the work and tell you plainly what moved. Nobody can stop Google from changing its rules, and we will not pretend otherwise.

Waiting on Google is never counted as you going quiet, so the engagement stays open and our delivery clock pauses rather than running down against you. There is a six-month outer limit on the engagement, measured from the day that clock first starts. If it arrives and a documented Google delay is the only thing still unresolved, the choice is yours: extend in writing, or end the engagement and take the full Launch refund.

No number gets quoted, because any number would be invented: Google alone decides, and each case turns on its own registration record, history and website. What you get instead is an honest read before you pay: appears eligible, eligibility uncertain, or appears ineligible, with the reasoning written down. A read is not an approval, and we will not dress it up as one.

No. The review checks your site against Google's requirements and tells you exactly what must change, but website development, landing-page creation and CRM work sit outside this offer. The corrections are yours to make, or your developer's.

You get a concrete list of mandatory corrections, separated from nice-to-haves, and 30 days to make them, with re-reviews as your changes land. The list says exactly what must change; the building itself is never done for you. If the site cannot reach an acceptable state in that window, Launch ends with a full refund.

Yes. A valid certificate on the domain your ads point to is part of Google's website requirements for Ad Grants, and a site served over plain HTTP will not pass the review. It is usually the cheapest thing on any corrections list: most hosting providers issue a certificate free and switch it on in a few clicks.

Not for our pricing. A subdomain of a primary domain we have already accepted is not billed as an Additional Domain simply for being a subdomain, and current Google guidance indicates subdomains of an approved domain do not need separate approval on that basis alone. This is an operational reading rather than a published Google rule, and if Google changes it, Google controls. The pages themselves still have to meet every website and relevance requirement.

Six things, in plain language: your organization owns or controls the domain, the site explains your mission and what you actually do, the content is substantial and original rather than thin or copied, navigation and links work, the whole site is served over HTTPS, and it displays and functions properly on a phone. Any donation path you offer has to be secure and lead somewhere obviously yours, and the standard Google Ads policies apply to your pages as well as to your ads.

Up to around 20 pages of the primary domain, the materially relevant ones, meaning the pages that can move a Google decision: homepage, about, mission and program pages, contact, donations, volunteering, and whatever your campaigns are likely to point at. On a larger site we take a risk-based sample rather than auditing everything, and pages we did not open are not thereby certified. You receive a pass or fail, a list of mandatory corrections, and a separate list of recommended ones that are not required for approval.

Not necessarily registered to you, but controlled by you. Google requires the nonprofit to own or control the domains its ads point to, and reads that as administrative control over the site's content, structure and technical settings. A site a volunteer or an agency built is fine as long as your organization can direct what happens on it. A domain somebody else holds and will not give you access to is a real problem, because you cannot correct what Google asks you to correct.

Normally not. Donation, event and application platforms are assessed on how they are actually used rather than on who hosts them, and a third-party donation provider is not by default an Additional Domain for our pricing. What has to hold up is the path itself: the link works, the destination is recognizably your organization, the process is presented securely, and nobody is bounced somewhere unexpected. A broken or confusing donation path is a mandatory correction whoever operates it.

Around 10 to 15 materially relevant landing pages from your accepted domain, picked for what people actually search and for where an ad can usefully lead. More destinations than that normally mean a later campaign phase, a separate quote, or an additional-domain question. It is a scope rather than a hard limit: spreading a launch across every page of a site helps nobody.

Possibly. Google publishes no minimum page count and does not require a blog; what it looks for is substantial original content explaining your mission, programs and activities, plus navigation that works. A modest brochure site that genuinely describes what you do can pass. What tends to fail is a single placeholder page, text copied from elsewhere, a page that is mostly embedded video or outbound links, or an organization whose real information lives only inside PDFs.

It does, and there is no flat ban on it. Google permits limited commercial activity as long as the site stays principally focused on the nonprofit mission and the selling connects to what you do: an event ticket, a fundraising shop. It turns into a problem when the commerce dominates the site or has nothing to do with the mission. Third-party advertising is treated more strictly: ad networks on your pages, and affiliate links whose job is to push visitors elsewhere, are a fail rather than a suggestion.

Yes. Google treats broken links, dead pages and poor navigation as a website-policy risk, so a 404 behind a menu item, a donate button that leads nowhere, a redirect loop, or a form that visibly fails to load can each hold up approval. Donation and application paths get particular attention: Google expects them to work, to be secure, and to land somewhere plainly connected to your organization.

No. There is no published Ad Grants speed threshold, and AdGranted will not invent one: inventing arbitrary numerical thresholds is exactly what our compliance standard forbids. What gets judged is whether material pages load at a usably quick speed, particularly on a phone. A site slow enough that visitors give up is a genuine problem; an imperfect number from a testing tool, on its own, is not.

Yes. Google requires the website to display and function appropriately on smartphones and tablets. That is not a demand for pixel-perfect responsive design: the question is whether someone on a phone can read the text, tap the buttons, complete a form and finish a donation without fighting the layout. Overlapping content, forced horizontal scrolling and overlays that cannot be dismissed are the usual failures.

Yes. Inside the 30-day correction window we re-review as your changes land, with no fixed cap on the number of passes, provided the changes are meaningful, they concern the same domain, and earlier corrections are not being undone. Each pass confirms which items are resolved and updates what is still outstanding. If a change introduces a new problem (a rebuilt page that drops the mission copy, say) it can be added as a correction, with the reason stated.

Tell us before it goes live, or as soon as you can afterwards. Compliance is never a one-time state: a redesign can move the URLs your ads point at, remove the mission content the review passed on, or break the tracking behind your conversions. Under Ongoing Grant Management we re-check destinations and tracking when that happens. If you are self-managing, keeping the site compliant is yours: the ads carry on pointing at whatever the new pages now say.

Yes. Google deactivates or suspends accounts that fall below its policy requirements (click-through rate, conversion tracking, account structure, mission relevance). That's why Launch builds compliance in from day one, and why Ongoing Grant Management exists: someone watching the rules so you don't have to.

An Ad Grants account that is not running Smart campaigns only has to hold at least a 5% click-through rate at account level, every month. Account-level is the part people miss: no individual keyword, ad group or campaign has to reach 5% on its own. Miss the account-level figure for two consecutive months and Google may temporarily deactivate the account.

For accounts created on or after 22 April 2019, yes: at least one qualifying meaningful conversion type has to be configured correctly, and an active account has to record at least one conversion per month. The same monthly expectation applies to accounts created on or after 1 January 2018 and to any account using conversion-based Smart Bidding. It has to be a real action, not an event rigged to fire.

Non-exempt ones are. Google publishes an exception list that includes your own brand terms, recognized medical conditions, acronyms, and words such as charity, charities, donate, donation, ngo, nonprofit, volunteer and volunteering. Overly generic keywords are not permitted either, and any keyword showing Quality Score 1 or 2 has to be paused or removed.

Every Ad Grants grantee has to complete the annual program survey, and yes: failing to complete a required program action can result in deactivation. Google sends the survey to the login email addresses on the account and may also use in-product notifications, so the account needs a route somebody actually monitors, with Google notifications left enabled and the completed survey correctly associated with the account Customer ID. Those messages are a compliance action, not marketing email.

Ads and keywords must reflect your nonprofit's mission, programs, services or other legitimate mission-based activity, and overly generic keywords are not permitted. Google publishes the rule rather than a list of banned words, so the working test is whether a search could plausibly mean anything at all: a term like “support” or “information” carries nothing that connects a searcher to what you do. Campaigns built to collect unrelated traffic fail that test even where each individual word looks harmless.

They have to be paused or removed; that one is explicit. A Quality Score shown as a dash is exempt from that specific rule, which matters more than it sounds: new and low-volume keywords often display nothing at all rather than a number. Routine account work includes watching that column, because a keyword can fall into the range months after it was added without anyone touching it.

No. Geographic targeting has to be appropriate to the locations where your organization operates, serves, or has a legitimate mission-based audience. Widening the map to reach cheaper clicks is a compliance problem rather than a growth tactic, and AdGranted will not do it: targeting irrelevant geographies to raise grant spend is the exact behavior the rule exists to prevent.

Accounts created on or after 22 April 2019 must use conversion-based Smart Bidding for every campaign except Smart campaigns. The strategies currently permitted are Maximize conversions, Maximize conversion value, Target CPA and Target ROAS. It is also why the tracking has to work before the bidding can: these strategies steer on recorded conversions, so measurement that is broken or missing takes the bidding down with it.

Because that is how the monthly ceiling is metered inside the account. The Ad Grants advertising limit is $10,000 USD per month, which Google expresses as a $329 USD daily budget equivalent: one limit, stated the way Google Ads actually counts it. The limit is not a promise that the account will spend the full amount: what an account spends depends on the auction, on search demand for your terms, and on the account itself.

Yes. The Ad Grants rules sit on top of standard Google Ads policy, not instead of it. Advertising destinations must satisfy the current Ad Grants website policy and the applicable Google Ads destination requirements, and your organization must own or control the domains the account advertises to. An ad that would be disapproved for a paying advertiser is disapproved for a grant account too.

It is an ongoing state, and our own standard says so in as many words: no account may be declared compliant merely because it passed an earlier review. It has to be reassessed whenever material conditions change: Google requirements, account configuration, destinations, measurement, or systems your own team controls. A clean launch is a starting position, not a certificate.

No, and this one is everywhere. There is no published Google Ad Grants rule setting an activity quota or a fixed number of account edits; no such rule exists to point at. Accounts under management are reviewed at least weekly, but that is AdGranted's own service standard rather than a Google requirement, and changes are never manufactured just to look busy.

Not as a universal cap, and treating it as one quietly costs accounts their best traffic. The historical $2.00 maximum CPC is not a blanket ceiling where the account uses conversion-based Smart Bidding: Google's current guidance allows eligible strategies to bid above it when performance merits. AdGranted does not configure a universal $2 limit as a compliance rule.

Not as a hard requirement. What Google does publish is structural: Search campaigns must contain at least 2 ad groups per campaign, and the account must carry at least two sitelink assets. The line about 2 ads per ad group is legacy wording we do not treat as a standalone rule; current Google setup guidance controls how the ads themselves get built.

AdGranted relies on neither answer. It is commonly reported that Performance Max sits outside the account-level calculation, but we have not verified that in Google's current primary documentation, so we manage the account as though it counts. If the carve-out matters to your setup, check Google's live documentation: that is the thing that controls, not a snapshot in somebody's blog post.

It is commonly cited as 90 days, and we have not verified a current primary Google source for a universal grace period of any length. So we do not rely on one; we manage a new account as though the 5% account-level requirement can be enforced from the first month, which is the reading that cannot hurt you if it turns out to be right.

The limit is not a promise that the account will spend it. Google expresses the Ad Grants ceiling as $10,000 USD per month, and we have not identified a published rule requiring the whole amount to be used, so spend is never chased for its own sake. Loosening keywords or widening targeting to burn budget creates genuine compliance risk, and mission relevance comes first.

Google's current documentation always controls, including over anything written on this page. The AdGranted snapshot of the program requirements carries a verification date for exactly that reason, and it is re-checked before every launch, whenever Google surfaces a material change, and at least quarterly. Where a requirement becomes unclear or disappears, we verify and escalate rather than keep enforcing a rule Google no longer publishes. Nobody can promise the rules will stay as they are.

No. That one is ours. Under Ongoing Grant Management at €300/month, excl. VAT, we look at the account at least once per week: status, delivery, policy notices, disapprovals, search terms, conversion health, budget and targeting. Google publishes no review cadence and no minimum number of account edits, so weekly monitoring does not mean weekly changes: some weeks the right edit is none.

During the 30-day stabilization period, if the cause is our error, we fix it at no charge. After handover, with no management in place, recovery work is a discretionary €200 service, excl. VAT, that we may offer and are never obliged to, and reinstatement is never promised, because Google decides that. Under Ongoing Grant Management, someone is watching for the conditions that lead there in the first place.

Rarely one dramatic thing. The causes we see are ordinary and cumulative: keywords drifting away from the mission, destinations that break or stop meeting the website policy, conversion tracking that quietly stops recording, disapprovals nobody opens the account to read, and program messages sent to an inbox no one monitors. Every one of those is visible in the account long before it becomes an enforcement problem.

Broadly, deactivation is the program switching off an account that stopped meeting its performance or program obligations, while suspension is an enforcement action against a policy violation. Missing the account-level click-through rate requirement for two consecutive months, or failing to complete a required program action such as the annual survey, is the deactivation route. Google's current documentation controls the exact terms and their consequences, and we check it rather than work from memory.

One slip is usually not the end. Google surfaces most problems as notices in the account and messages to the login email addresses, and some requirements are written with a window rather than an instant penalty. What we would not do is depend on a warning arriving: notices land in inboxes nobody reads, and enforcement is not uniformly slow. An account somebody looks at tells you before Google has to.

You are. Once the 30-day stabilization period and the seven-day post-handover support window have both ended, and no management is in place, responsibility for the account, its compliance, its monitoring, disapprovals and any later deactivation sits with your organization. That is stated plainly rather than left implied. The AdGranted manager account is unlinked once your own administrator access is confirmed, and the handover documentation exists so the job is doable.

Hosting and access are included for 12 months from handover, and for as long as Ongoing Grant Management runs. After that, keeping the live dashboard is €60 per year, excl. VAT: continued hosting and access only, not new integrations or custom development.

The actions that mean something for your mission: donations where the platform allows it, form submissions, newsletter signups, volunteer applications, key contact events. They are configured through GA4 and Google Tag Manager and imported into the Ads account. Conversions have to represent real activity: nothing gets wired to fire automatically just to manufacture compliance.

Consent Mode is configured where it is required, so tracking behaves correctly against your banner. If you need a consent platform installed or replaced, that is a €120 add-on per domain, excl. VAT. What we do not do is tell you which consent model your organization is legally required to run: the configuration follows what your lawyers decide.

Tracking falls back to the strongest action that is actually measurable (the click through to the giving page, a completed step, a confirmation page where one exists), and the gap gets named plainly: what is not captured, and what capturing it would take. Not every external platform can be tracked, and we will not pretend otherwise: a number that is really a guess is worse than a gap you know about.

Yes. Where no container or property exists we create them, configure the data stream, define the key events and conversion actions, link the Google Ads account and validate that the whole chain fires. Where they already exist we review and correct what is relevant to this launch rather than rebuilding your analytics: governance redesign, historical repair and unrelated reporting systems stay outside Launch.

One AdGranted-hosted dashboard for your organization, built on our standard structure and lightly customized with your branding, connected as standard to Google Ads and GA4. You get an overview of grant spend, impressions, clicks and conversions, campaign-level and conversion-level detail, and the GA4 side of what visitors do after the click. It is a standardized reporting environment, not a bespoke build commissioned for each client.

Only the people your organization authorizes. Access runs through named, authenticated logins scoped to your environment alone (never an obscure public link, never a shared generic password), and a reasonable number of additional users can be added where the system supports it. Access can be revoked when someone leaves your team. What that does not include is unlimited user administration as a standing service.

Where a straightforward supported connection already exists, yes: €80 per additional platform, excl. VAT, on top of the Google Ads and GA4 sources included as standard. The first check is whether a real connector, the right access and relevant data exist, because a source needing custom API work or data engineering is not an €80 job and we would rather decline it than quote it. The service connects reporting sources; it does not implement or run the system behind them.

No, and it is not sold as a surcharge either. Server-side tracking, server-side Google Tag Manager, custom JavaScript tracking, custom API integrations and bespoke data engineering sit outside Launch entirely, because they are developer work rather than the standardized configuration this service is built to deliver. Where you genuinely need it, we say so and refer you to an external provider under a separate agreement, never bundled into Launch.

Normally your organization is the controller of the source data and we act as processor for the dashboard processing, on your documented instructions. Before we connect any source that has us processing personal data on your behalf, the applicable data-processing terms or DPA must be in force: the connection does not go live until that is settled. AdGranted configures; it does not advise you on what your obligations are. That is a question for your lawyers.

Hosting, authentication and connector providers are involved in running the dashboard. They are authorized subprocessors covered by the applicable data-processing arrangements, and we keep a current register naming the provider, the purpose, the data categories and any processing-location or transfer detail. You receive the required notice when one is added or replaced: a material dependency is never something you first hear about at offboarding.

Ingestion from the affected source stops; access is disabled, tokens and credentials no longer needed are revoked, and the client personal data and cached person-level reporting data under our control are deleted or irreversibly de-identified within 30 calendar days, with residual backups expiring under the normal backup cycle inside 90 days where that is technically feasible. Those periods are our internal standards, not a substitute for any period your law or contract sets. Closing a dashboard does not touch the data in your own Google Ads, GA4 or CRM accounts.

You do. The GA4 property, the Tag Manager container, the conversion actions and the website they sit on belong to your organization, whether they existed before us or we built them during Launch, and you keep administrator access throughout. Access runs through invitations to accounts you control rather than passwords, and AdGranted is never the only party able to administer them. The hosted dashboard is the exception: that stays AdGranted software.

Tracking is attached to your pages, forms and confirmation steps, so a redesign or a platform move can break it. That is true of any measurement setup, not only ours. Under Ongoing Grant Management, tell us before it goes live and validating and repairing the conversion tracking is part of the monthly work. If you are self-managing, continued hosting is not continued tracking maintenance, and repairing what a rebuild broke is not covered by the €60 per year dashboard fee.

You choose: self-manage the account (it's yours, with full documentation), or move to Ongoing Grant Management at €300/month, excl. VAT, with weekly monitoring, optimization, compliance oversight, a monthly call and report. Cancel any month.

Ongoing Grant Management is €300/month, excl. VAT: weekly monitoring, optimization, compliance oversight, a monthly report and call. There is no minimum term. Cancel any month and keep the account, the tracking, and the dashboard.

A completion summary, an account-structure overview, basic account-management instructions, compliance guidance, recommended next actions, and confirmed access, plus seven days of question-and-answer support after delivery. The Google Ads account, the tracking and the GA4 property were yours all along.

The account is checked at least once a week: search terms reviewed and negatives added, campaigns and ads optimized, compliance watched, the tracking and the dashboard maintained, plus one written update and one call of up to 45 minutes each month. That weekly cadence is our own service standard rather than a Google rule, and it does not mean the account is edited weekly: we adjust what we judge worth adjusting, and nothing is changed for the sake of a changelog.

No. Nobody can promise that, and AdGranted doesn't. Google changes its policies, suspends accounts and deactivates them on its own judgment, and no amount of management prevents all of that. What weekly oversight buys you is early sight of the warning signs (policy notices, disapprovals, falling search quality, tracking that has quietly broken), and someone whose job it is to act on them and to use a Google support route where one exists.

The 30 calendar days start on the day your campaigns go live. As real search data arrives we work on search terms and negatives, keyword and advertisement refinement, bidding and budget settings, conversion and reporting validation, disapprovals and compliance, and you get a short update around day 15 and a completion update around day 30. Where the data is too thin to justify a decision, we leave the account alone rather than optimize on noise.

Yes. A managed additional domain is €150 per additional domain per month and a managed additional campaign language is €100 per additional language per month, on top of the €300 base fee and on the same invoice, all excl. VAT. Neither fee runs during Launch: they begin only when management of that domain or language begins, and the monthly figure is disclosed to you in writing before you buy the setup.

No. Management is billed by whole calendar months, invoiced in advance against a billing date of the 1st, and the first month is not prorated. The final month is not prorated either. The management start date is agreed in writing before management begins, so if the calendar matters to your budget, that is the moment to set it.

It can, and only on at least 60 calendar days of written notice. That notice has to state the current fee, the new fee, the date of the notice, the first billing date the new price applies to, and your right to cancel before it takes effect, so a price change is never something you discover on an invoice. The monthly add-on fees follow the same 60-day mechanism.

At the end of the calendar month in which we receive your written notice. You are never billed for a further month after giving notice, there is no minimum commitment beyond the month you are already in, and anything already invoiced or collected for a later month is cancelled, credited or refunded. The account is managed normally through that last month, though nothing major gets started that cannot reasonably finish before you leave.

You get a brief final status update (account status, material unresolved issues, recent changes, compliance concerns, tracking limitations, recommended next actions) and seven calendar days afterwards to ask clarifying questions about it. Your Google Ads account, campaigns, history, GA4 property, GTM container and underlying source data stay exactly where they are and stay yours. The final update is a status note, not a second handover project or a full account audit.

Seven calendar days from the day the handover is delivered: clarification of what was delivered, access questions, and flagging anything that looks like a delivery defect. It does not cover new campaigns, new tracking, further optimization or training. Separately, you have 30 calendar days after handover to tell us a contractual deliverable is materially missing; that notice is about an omitted item, not about how the campaigns are performing.

No. Access runs through invitations and a linked manager account rather than your passwords, and AdGranted is never the only party able to administer anything of yours. When it ends we confirm you still hold a direct Google Ads administrator, remove any temporary manager-ownership status, and unlink our manager account after that access is confirmed, following a Launch handover normally once the seven-day support window has closed. Unlinking us never cancels or deletes your account, campaigns, history or data.

Once stabilization and the seven-day support window have both closed and you have not taken management, yes: the account, its compliance, its monitoring, policy changes, website and tracking changes, disapprovals and any later suspension are yours to hold. That is not us being unhelpful; it is the honest shape of an account you own and we no longer touch. Two things survive it: you can still report a materially missing Launch deliverable within 30 calendar days of handover, and where a suspension happens later under self-management we may agree to help for €200, excl. VAT: never owed, and never a promised reinstatement.

Usually, yes. If you self-manage for a while and then want us back, you are a returning completed-Launch client: we may assess the state of the account first, and acceptance is at our discretion rather than automatic. Where the account has drifted we may ask you to complete corrections first, quote separately for corrective work, or set a later start date. Where it is in real trouble, the discretionary €200 recovery route applies before management resumes.

Hosting is included for 12 months from your Launch handover, and for as long as management is active. If management ends inside that included year, your access runs to the end of it; after that, keeping the live dashboard is €60 per year, excl. VAT, and without that arrangement access may be disabled after reasonable notice. The dashboard software stays ours; your underlying Google Ads and GA4 data is yours either way and does not disappear with it.